Domestic brands childrens shoes or to seize the

"Second generation" of the special groups to bring children's clothing consumption increased. Because of China's special national conditions, many of the original "single generation" couples have become parents, these families tend to show "4 +2 +1" inverted triangle form, ancestors 4, father 2 people will be all love in the Known as the "second generation" of the only child at home, so that these children have a generation of people do not have consumer space.

Relevant data show that since 2010, the number of newborns born in China will usher in the fourth peak, the growth rate of birth will continue until 2030 began to slowly decline. As the children's consumer market is huge, the children's industry in the next 20 years will be in a good time for development, baby equipment, juvenile sportswear will become an important growth point for the future children's clothing market. At present, the children's clothing market not only attracted many domestic and international professional children's clothing brand, but also makes Haier and other non-apparel enterprises cross-border into the industry.